…in a free market our vital social values are
best animated in the hands of passionate entrepreneurs; professionals who know that for this grand experiment in equality and self-government to survive we must give back and pay forward with our life’s work.
I’m an advocate. I speak to musicians and business owners about the important and rewarding opportunity to make the developmental and therapeutic benefits of contemporary music more accessible across America.
It’s an important professional opportunity for America’s musicians and small business owners because in a free market our vital social values are best animated in the hands of passionate entrepreneurs; professionals who know that for this grand experiment in equality and self-government to survive we must give back and pay forward with our life’s work.
It’s clearly lucrative because music and business across America routinely join forces by staging free concert series to local audiences, like “Fridays After Five” here in Charlottesville, Va. These mutually beneficial arrangements serve music lovers who are able to attend with a great musical and social event. Musicians and sponsors are served through direct, meaningful interaction with an audience that greatly values the goods and services they bring to market. Win. Win. Win.
But what about music lovers who are unable to attend – can the “access-limited” be included? These neighbors – whose access to contemporary music’s developmental, therapeutic and/or social value is limited – comprise an enormous, growing demographic. It includes seniors, physically and developmentally disabled citizens, those in nursing care, and public school students. Our access-limited loved ones pursue happiness in the marketplace, like every other American. In addition to music they are fulfilled by most of the same basic goods and services that we are – clothing, food, shelter, dental and medical care, pharmaceuticals, and so on.
I began to pioneer this inclusive model in 1998. My Community Venue concert series have been supported by sponsors, donors, patrons and musicians like David Wilcox, Slaid Cleaves, R.E.M., Dolly Parton, and Billy Joel.
Welcome to my world!
Greg Allen Morgoglione